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WALIMU Brand Guidelines

These guidelines define the visual identity, communication standards, and professional representation of WALIMU across digital platforms, publications, presentations, partnerships, and organizational materials.

Brand Principles

  • Consistency Across All Media
  • Professional & Scientific Identity
  • Modern Healthcare Innovation
  • Evidence-Driven Communication
  • Strong Visual Recognition
  • Global Partnership Readiness

Brand Identity

WALIMU represents innovation, implementation science, healthcare transformation, and operational excellence in Uganda and across Africa.

Mission

To save lives by creating evidence and scaling what works.

Vision

To reduce mortality amongst severely ill patients in Ugandan health facilities.

Brand Voice

Professional, evidence-driven, intelligent, trustworthy, collaborative, and impactful.

Brand Personality

Modern, innovative, scalable, human-centered, research-focused, and globally respected.

Colour Palette

The WALIMU visual identity is built around a modern healthcare-inspired palette designed for visibility, clarity, professionalism, and recognition.

Lemon Green

RGB: 161, 206, 87

Warm Orange

RGB: 244, 123, 61

Black

Primary Typography Colour

White

Clean Neutral Background

Typography System

Typography should remain clean, modern, highly legible, and consistent across all WALIMU communications.

Primary Typeface — Asap

Aa Bb Cc 123

Asap Bold should be used for headings and titles while Asap Regular supports body text, reports, presentations, websites, and publications.

Download the official Asap font package used across WALIMU brand communications and publications.

Download Fonts

Core Values

WALIMU’s culture and identity are shaped by values that define excellence, accountability, and transformational impact.

Evidence Drives Our Work

We create actionable science that transforms healthcare practice.

Excellence

We maintain the highest standards in all programs and operations.

Innovation

Modern evidence-based approaches solving local health challenges.

Integrity

Transparency, professionalism, and accountability guide our work.

Partnership

Collaboration expands impact, sustainability, and scalability.

Team Work

Strong multidisciplinary teams create transformational outcomes.

Logo Usage

The WALIMU logo is the organization’s primary visual asset and must always be presented professionally and consistently.

Download official WALIMU brand assets including logo formats and typography resources for presentations, publications, websites, reports, and media applications.

WALIMU Logo PNG

High-resolution transparent PNG version suitable for presentations, reports, and digital applications.

Download PNG

WALIMU Logo SVG

Scalable vector version ideal for professional printing, web design, and large-format branding.

Download SVG

WALIMU Logo JPG

Full definition JPG version for official usage on memos, requests and any other presentation.

Download JPG

Use Official Artwork Only

Never redraw, stretch, distort, rotate, or recreate the logo.

Maintain Clear Space

Ensure adequate spacing around the logo for visibility and impact.

Use Approved Colours

Only official WALIMU colours should appear on the logo.

Use High Resolution Versions

Use SVG or high-quality PNG files for all digital and print applications.

Thematic Areas

WALIMU works across critical healthcare and implementation science disciplines in Uganda and Africa.

🫁

TB Diagnostics

🏥

Sepsis Research

👶

Maternal & Child Health

🛡

Global Health Security

⚕

Health Systems Strengthening

Consistency Builds Recognition.
Recognition Builds Trust.

These guidelines ensure every WALIMU communication reflects scientific excellence, professionalism, innovation, and organizational consistency.